QINGDAO FEIYANG VOCATIONAL & TECHNICAL COLLEGE
Courses
School of Business Management
Diploma in Marketing
I) Common Core Module:
No. |
Courses |
|
1 |
Conduct, Rules and Regulations |
|
2 |
Philosophy and Economics |
|
3 |
Psychological Health |
|
4 |
Computing and Applications |
|
5 |
Collegiate Chinese |
|
6 |
Physical Education |
|
7 |
Advanced Mathematics |
|
8 |
English Speaking and Listening |
|
9 |
College English |
|
10 |
Entrepreneurship |
|
11 |
Career and Employment Education |
|
12 |
Political Situation and Policy |
|
13 |
Common Skills Develop |
|
14 |
Common Training |
|
|
II) Foundation Module:
No. |
Courses |
|
1 |
International Economics |
|
2 |
Marketing & Consumer Behaviour |
|
3 |
Public Relationship and Commercial Etiquette |
|
4 |
Accounting Fundamentals |
|
5 |
Principles of Management |
|
|
III) Specialised Module:
No. |
Courses |
|
1 |
Commercial Negotiations & Practical of Selling |
|
2 |
Customer Relationship Management |
|
3 |
Contract law |
|
4 |
Service Marketing |
|
5 |
Advertising & Promotions |
|
6 |
International Finance & Import-Export Practices |
|
7 |
E-Commerce |
|
8 |
Marketing Management |
|
9 |
Human Resources Management |
|
10 |
Market Research & Strategy Case Studies |
|
11 |
Marketing Specialized English |
|
12 |
Professional Skills Develop |
|
13 |
Professional Training |
|
|
IV) Post module
No. |
Courses |
|
1 |
Post Curriculum I |
|
2 |
Post Curriculum II |
|
3 |
Industrial Attachment |
|
|